EDM artist Deadmau5’s NFT collections highlight the potential of digital artworks to his millions of followers.
EDM star Deadmau5 has partnered with digital artist Michah Dowbak — aka Mad Dog Jones — to release two NFT art collections on the Winklevoss-owned Nifty Gateway today.
— Goat lord (@deadmau5) January 12, 2021
The artworks have already raised $338,000 with the final auction yet to finish. Block Heater, a single edition NFT, currently has a bid of $20,000 on it with approximately 19 hours remaining.
The NFTs are a combination of music from renowned multi-Grammy nominated Deadmau5 and artwork from Dowbak, whose previous NFT collection in collaboration with DJ 3Lau sold out within seconds.
Dowbak is a frequent collaborator with high-profile clients, creating artwork for Run The Jewels, Jabbawockeez, Conor McGregor, Maroon 5, and Chromeo.
This isn’t Deadmau5’s first NFT rodeo either. In December 2020, he released a 30-second audio-reactive artwork which sold for $49,277. In the same month, 6,000 NFT packs featuring content from recent shows and video clips were listed on the Wax Exchange with a value just shy of $100,000. The artist seems determined to help spread the word about NFT technology to his masses of fans including 3.5 million followers on Twitter, 2.5 million on Instagram, and 1.7 million on YouTube.
This week also saw Nifty Gateway welcome Rick and Morty co-creator Justin Roiland who will auction his NFT collection on January 19. The NFT platform has hosted some high-value sales with one collection inspired by technology, nature, and Star Wars selling for $3.5 million in December last year.
Tomorrow Nifty is releasing a collection by Hipworth in collaboration with British DJ Carl Cox.